Companies of all kinds position their brands online, as today’s businesses cannot thrive without having a digital presence in the current tech-driven economy. With a bigger focus on digital presence, businesses also need to maintain a domain protection strategy.
In particular, most establishments use company websites to drive consumer engagement, market their products and services, complete digital sales, and offer secure transactions. E-commerce has become a mainstay in the present business environment, and customers often use websites to make their purchases.
With that being said, websites need secure systems, much like online banking platforms or investment programs that deal with sensitive, highly desired information. Each website holds its own domain name, which works as a type of address on the internet for the company.
With more organizations making use of digital commerce, it is more crucial than ever before to protect these domains and remove fake ones set up to scam customers. Domain protection assesses domain registries for any red flags that may indicate cyberattacks on a company’s domain name.
What Is Domain Protection?
Generally, domain protection focuses on protecting the contact information of the website’s owner, as well as securing the site and domain names from theft or impersonation. If your business’ account is hacked and you do not have adequate domain protection services in place, you may face serious security issues that can negatively impact both you and your customers.
Domain protection offers a layer of cybersecurity defense by monitoring the potential for cyberattacks and checking domain registries for these attacks. The system in place should correct any cyberattacks and protect the company’s brand, consumers, employees, and online audience.
If a hacker has scammed your customers with a fake domain name, domain protection services will take down the fraudulent site and stop domain-related cyberattacks from occurring in the future.
What Are the Domain-Based Cyberattacks to Be Aware Of?
A domain-based cyberattack consists of a hacker impersonating a company’s website domain as a means of stealing their information and committing some form of fraud.
Generally, cybercriminals begin a domain-based cyberattack by registering for a domain that looks identical, or at least very similar, to the targeted domain they’re planning to impersonate, typically belonging to a particular brand, association, or specific person. Fake domains use domain spoofing or fraudulent URLs to fool people by looking similar to their real counterparts, oftentimes with subtle differences that the average consumer won’t catch.
Once a cybercriminal has registered the domain, their next step is to replicate the branding of the fake website to look like the original one. Essentially, your customers may end up on a fake website and think they’re engaging with your brand, but may actually end up sending payments to or interacting with the fraudulent site.
The last step for cyber criminals is to set up a phishing campaign with a link to a fake domain. Now, customers will end up on the fake site by clicking the link, and they may have their financial data and other private information compromised.
Domain Protection 101: How Does Domain Protection Work?
Domain protection includes several different techniques and strategies, such as:
- Defensive domain registration
- Alerting processes
- Human threat intelligence and remediation
- Domain monitoring
- Domain remediation and removal
Defensive domain registration involves registering domain names that are very similar to your actual brand name, which stops scammers from registering them in the future. Alerting solutions provide cybersecurity teams with key information about domain-based security risks.
Human threat intelligence involves teams that assess alerts and move forward with threat remediation processes. Domain monitoring consists of tools that check domain registries for newly registered domains, irregular links, or changes in ownership.
Domain remediation and removal involve taking down the bad actor’s entire digital infrastructure to keep them from stealing your customers’ or employees’ data.
Why Is Domain Protection Important for Your Brand?
If you are wondering, “do you need domain protection?” the short answer is most definitely! Domain protection services will help your company protect the customer experience and make sure your brand’s reputation remains intact. Your customers and workers will have their data protected with the help of domain protection solutions, and the risk of domain-based cyberattacks will drop significantly.
With domain-based security features, customers can feel safe sending their private financial information through your site to purchase a product or service. Domain protection will keep your brand’s reputation bright for years to come.
To learn more about Bolster’s domain protection capabilities, request a free demo with us today!