According to a consumer survey by Stackla in 2021, 88% of consumers claimed that brand authenticity was a key deciding factor that defined their purchasing behavior. Another Salsify survey showed that 46% of consumers would prefer splurging on brands that they could trust. With these numbers in hand, it’s no surprise that companies are… Continue reading What is Trademark Infringement and How Costly is it to Your Business?
UDRP complaints have become top-of-mind for cybersecurity business leaders around the world. A World Intellectual Property Organization report states that 2022 was the worst year for cybersquatting complaints, recording a 10% rise over 2021. Over 5,500 complaints demonstrate that cybersquatters have become more prolific in their attacks, which many industry experts attribute to the digital… Continue reading How to File a UDRP Complaint: A Guide for Your Business
The internet was first introduced as a communication medium mainly for laboratories conducting government research. But it didn’t take long for it to boom into a globalized platform that connected millions of people. In 1998, just before the Digital Millennium Copyright Act was enacted, almost 150 million people, or 3.6% of the global population, were… Continue reading What is a DMCA Takedown? And How to File a Request
Chances are that you’ve heard the phrase “brand protection” come up surrounding cybersecurity concerns throughout the globally digital economy. Cybercriminals have been attacking brands using an increasingly diverse array of tactics, including things like phishing, logo infringement, and executive impersonations, all in an effort to mimic brands and deceive customers, employees, and business partners. The… Continue reading The Top 6 BrandShield Competitors for 2023
Shockwaves were felt when news hit Friday March 10th that a West Coast billion-dollar banking giant was predicted to collapse before the end of the day. This came at the heels of a earlier announcement that a prominent crypto-focused bank was expected to shut down operations. Not long after, another billion-dollar East Coast banking giant… Continue reading How Bank Collapses Impact Phishing and Scam Activity
If you have been searching for ways to protect your brand from ongoing cybersecurity threats and impersonations, then you know firsthand just how many options there are to choose from. One popular approach organization’s use is domain-based message authentication, reporting, and conformance (DMARC). However, DMARC has several glaring limitations that can leave your organization vulnerable,… Continue reading The Top 5 Brand Protection Software Solutions in 2023
Brand protection technology solutions are designed to identify infringement of your logo and trademark, take down fake sites and uses of your brand, and protect your company’s reputation in the process. Along with Brandshield, Red Points is one of the emerging brand protection solutions in the market. Despite its reputation as a solid brand protection… Continue reading The Top 7 Red Points Competitors for 2023
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a security protocol that protects brands from email-based impersonation, phishing, and other malicious attacks. The protocol helps to ensure that only emails from authorized sources reach their intended recipients and helps to identify and block malicious emails that attempt to impersonate the brand. As with any security… Continue reading 4 Key Limitations of DMARC For Brand Protection
What Is a Vishing Attack, and What Does It Look Like? Vishing attacks can take many forms, but the hallmark of vishing is unsolicited telephone calls to your employees. Usually, these phone calls pretend to be from a legitimate organization that your company may work with already. More sophisticated vishing attacks will spoof the caller… Continue reading What is Vishing and Is It A Threat to Your Business?
The metaverse promises a new level of immersion and connection for users. Applications and platforms that use virtual reality, augmented reality, and mixed reality technologies provide new ways for users to explore and interact with the world around them. However, with this new level of engagement comes a new set of risks for brands. The… Continue reading Phishing in the Metaverse: The New Reality of Brand Protection