AI Changed the Attack. Has Your Defense Changed With It?
AI hasn’t just made impersonation and fraud easier to create. It’s changing how attacks are built. Attackers use automation, personalization, targeting, and generative AI to run convincing campaigns across the channels customers already trust.
A fraudulent ad leads to a lookalike site. A spoofed social account backs up the story. Domains, marketplaces, messaging, and manipulated content can all be pieces of the same operation. But many security programs still detect and investigate these threats one at a time.
Watch Rod Schultz, CEO of Bolster AI, and Yabing Wang, CISO at Justworks , in a candid conversation about what AI is actually changing in the threat landscape, and what it isn’t. They share what they’re seeing inside their own organizations and whether the way security teams handle external threats needs to evolve.
What You’ll Learn
- Where AI is materially changing attacker behavior, and where the hype is ahead of reality
- How one impersonation campaign can connect fraudulent ads, lookalike domains, spoofed social accounts, and marketplace listings
- What a CISO is seeing across their own organization
- Whether external threat detection and response needs to change
Why Watch?
If your team handles fake domains, social accounts, and ads as separate tickets, you may be working pieces of the same operation without seeing how they connect. This session looks at what it means for defenses built around individual threats and channels when attackers increasingly work across connected attack surfaces.