Your users shouldn’t have to think twice about logging in.

Drive user growth
Your brand is correlated with user growth. Brand goes down, so do your top KPIs.

Drive DAU, WAU, and MAUs
If users feel less safe, then they won’t interact with your brand. Users will begin to be apprehensive with their login. They’ll stop logging in.

Prevent churn
82% of consumers have stopped doing business due to bad customer service. Source: NewVoice

Free up front-line support to stay focused on customer success and not fraud investigation.

Legitimate users can still be abusive
Posting adult or Illicit content negatively associates the content with your brand. If you don’t quarantine abusive users, then one new user can become 2+ users lost.

Preserve your brand
After being phished, 42 percent of customers are less likely to interact with a brand. (Source: Cloudmark). Though this blame might be misplaced, it still has negative impacts on your brand.

Prevent ‘runaway trust erosion'
Tech companies create an environment for person to person interaction. Messaging and sharing drive growth, but they also increase risk. One compromised user can compromise the experience of thousands.

Preserve platform privacy
Your users trust that what they put on your platform stays with you. If someone’s privacy is violated, then it can be impossible to get that feeling of privacy back.

Grow revenue
Tech is very competitive. Switching costs aren’t high. A bad experience can lead to missed revenue or revenue friction.

Lower employee costs
Save employee resources from front-line phishing detection and takedown.

Save money on takedown
DMCA Requests and take downs are time-consuming and expensive. Your legal/IP team has better things to do. Bolster takedown automation means better proof, in less time, for a faster and cheaper takedown.